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 Beyond a bright, uniform image exhibiting true
colour fidelity, contrast is the most important element that affects the
viewing experience. If the shadows are not dark and the sense of depth
in dark scenes are washed-out it reduces the 3 dimensional feeling and
the "magic" of the cinema experience is diminished. Black is
not a colour and therefore cannot be projected onto the screen. What
appears to be black is in fact the absence of light and is various
shades of grey, so the screen surface characteristics and the control of
ambient light are important.
Digital Silver Grey screens are designed to
improve picture quality in viewing rooms where moderate levels of
incidental light cannot be avoided. This includes reflected light
from brightly painted walls and ceiling. Grey screens greatly assist in holding up
contrast producing blacker blacks in ambient light conditions. Again
there is a fine line balancing the trade-offs. The higher the contrast
is managed the greater the loss of colour fidelity, especially in the
reproduction of realistic skin tones.
Here again the Screen Science engineers went to
work to find the best balance that improves the blacks but maintains
bright punchy colours especially tuning the Digital Silver Grey formula
to retain great skin-tone reproduction. The colour corrected grey
coating improves black-levels thus enhancing overall contrast and colour
saturation. By coping with incidental viewing room light, grey
screens can return better picture quality relative to a traditional
white screen in real-life viewing situations where total room darkness
is either unachievable or undesirable. Most grey screens have a
low gain of 0.8 or less. This creates a dull and lifeless image.
The Screenscience Digital Silver Grey surface is typically 50%
brighter than other grey screens.
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